Blog
Research, statistics & applied
data science notes
Featured
Predicting Blog Post Views with
Empirical Bayes & Jaccard Similarity
Using Bayesian reasoning and similarity measures to model content performance.
Research Notes
Shannon Entropy
Information theory basics and its applications in data science.
ProbabilityBeta Distribution
Understanding the Beta distribution and its properties.
StatisticsJackknife Method
An introduction to the jackknife resampling technique.
Information TheoryTsallis Entropy
Generalizing Shannon's framework with Tsallis entropy.
ProbabilityHypergeometric Distribution
The hypergeometric distribution and its real-world applications.
StatisticsNormal Distribution
Properties, visualizations and common use cases.
Applied Data Science
Beyond Dashboards
Behavioral predictive modeling for e-commerce using GA4-style data.
AnalyticsWhy $500 of Google Ads Can Produce 0 Conversions
A closer look at campaign performance and common pitfalls in digital advertising.
StatisticsThe Cold Start Problem in Analytics
Challenges and potential solutions for data-scarce scenarios in machine learning.
Applied AnalyticsFrom Data to Decision
How data-driven insights can create real business value in practice.